Self-serving+bias

Self-Serving Bias: When you attribute your success to internal features while you attribute your failures to external forces out of your control.

People also choose to credit themselves and ignore possible outside forces that aided them

Research has shown that most people use self-serving bias. It is a very common social concept and most people do it without noticing because it helps them feel better about themselves and their skills.

This idea of self-serving bias was first created by a psychologist by the name of Heider. He came to the conclusion that "self serving bias is an approach to protect or enhance an individual’s self-concept." media type="youtube" key="kjfSuOq6ReA" height="315" width="420"
 * This video shows a woman who takes all the credit for something and recognizes no one else, even though she couldn't have accomplished anything without outside help. This is an example of self-serving bias because she compliments herself and recognizes no external forces.**




 * These two pictures display the thoughts of someone who is demonstrating self-serving bias perfectly. They attribute their success to skill and call themselves awesome, and then their failures they call bad luck.**


 * The boy in the cartoon has self-serving bias because he blames his miss on a cross breeze. He failed, therefor something besides his lack of skill must have caused him to miss.**


 * In NHS culture, it is common for students to do bad on a test or quiz and then blame the teacher, rather than themselves. This is a perfect example of self-serving bias because when the students receives an A, they attribute the high grade to their smarts and their hard work. However, when they fail, they blame the teacher for making a mistake or giving them a bad grade on purpose.**
 * This picture clearly represents this scenario. In 1960, parents would get upset and the student for failing, although in 2010, the parents and the students blame the teacher because they are using self-serving bias. They refuse to believe that the student made a mistake, so it must be the teachers fault.**

**Bibliography**
Works Cited Comic strip. blogspot. N.p., n.d. Web. 23 Mar. 2012. . Interpersonal Communication: Self-Serving Bias. Youtube. N.p., n.d. Web. 23 Mar. 2012. . Lawson, Eleanor, and David McKinnon. “Research on Self-Serving Biases of Teachers and Students: The Impact of Deception.” AARE. N.p., n.d. Web. 19 Mar. 2012. . “Self-serving bias.” Psych wiki. N.p., n.d. Web. 23 Mar. 2012. . Self-serving bias. N.d. Rational Poker. Web. 23 Mar. 2012. . Teacher Cartoon. N.d. Leading From the Heart. Web. 25 Mar. 2012. . “What is Self Serving Bias?” Wise Geek. N.p., n.d. Web. 23 Mar. 2012. .