I. Maslow's Hierarchy of Needs and Advertisements


II. The Physiology and Psychology of Hunger
Physiological Reasons:
-Stomach pangs or contractions
-Blood sugar levels are low
-Taste receptors are on
-You've lost weight and shrunken cells are sending messages to restore fat reserves.

III. The Psychology of Hunger



IV. Achievement Motivation and EQ

V. Happiness and Achievement.


VI. Motivation and Emotion Study Guide

Confirmation Bias- one’s tendency to interpret information in a way that confirms one's preconception; to hear what one wants to.

drive reduction theory- physiological need creates an aroused tension state ( a drive) that motivates us

3 Main Theories of Emotion
  • Common Sense
  • James Lange
  • Cannon-Bard
  • Schacter